PRINTING GUIDELINES


File Preparation

The following guidelines are designed to help you set up your file(s) for digital print so that

there will be as few delays and problems as possible in the production of your job.

Color Matching

All files will print as CMYK format. If converted from RGB to CMYK significant color changes can occur.

If you would like a specific color to be matched, you must supply a Pantone color. Some colors are less

likely to be achieved due to device limits. However, all Pantone colors are matched to their best possible

interpretation for the specific output device.

All critical color matches need to be specifically called out in the file and by e-mail or written instructions.

When calling out a Pantone color we ask that you send the layered file to achieve color matching.

•If a Pantone color is specified, but coated or uncoated is not, our default is coated.

•Colors such as fluorescent, neons, and metallics cannot be replicated.

•Logos and type should be created in the same program since Pantone colors can be different from one program to another.

•A rich black is harder to reach on a fabric print. We recommend using Pantone Process Black for fabrics.

•If you are unsure of Pantone color codes for us to match, you can send us reference printouts with the

actual color you want to achieve (e.g. brochures, collateral).

•A printers’ color output can shift after calibrating, and this can cause colors to vary from one print to another.

If you intend to have a graphic reprinted many times, we recommend that you call out Pantone colors. 

DPI And File Size

To achieve the best results we recommend setting files up at 100–150 DPI at final print size.

If graphics are larger than 150 DPI this will create larger file sizes without any visible gain in print quality.

Embedded Images

Never embed files within your design. Always include a separate file, or “support file” for every placed

image. Embedded files cannot be checked for quality or adjusted for color and may act unpredictably when ripped at output.

Fonts

Include all fonts. If you are not able to send the supportive fonts, convert text to outlines.

This helps to eliminate font issues. When working in a PC format, the Graphics Department requests

that you convert all fonts to outlines. If you are PC based and working in a program that does not allow

you to convert the fonts to outlines, the Graphics Department may end up having to substitute fonts.

Supplying MAC fonts is strongly recommended. Due to slight variations in fonts (kerning, baseline, etc)

substituting fonts may slightly change the layout.

Multiple Panel Projects (murals)

When creating multiple panel files, set up as one image and at the exact combined width. 

Images are tiled at the production level from a single image. Designs generated as multiple files are not guaranteed to line

up precisely. Try to avoid laying fonts and logos across the split of panels. It is a good idea to measure

and include guides where panels meet.


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